MasterClass is a streaming platform that brings together the world's top experts, allowing anyone, anywhere, to access and be inspired by their insights and experiences. We provide an immersive experience, putting you in the same room as the creators, innovators, and leaders who have made a significant impact on the world, so you can learn and grow.

Members gain exclusive access to over 150 instructors and classes spanning various fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing, and more. You can step into Nas’ recording studio, explore Gordon Ramsay’s kitchen, and go behind the scenes with James Cameron. Design your career with Elaine Welteroth, prepare to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes, and discover negotiation skills with Chris Voss.

MasterClass is at a crucial stage of growth, and we want you to join us on this exciting journey. With headquarters in San Francisco, an office in Waterloo, Ontario, and a studio in Los Angeles, we are expanding our team to support our business growth.

If you're passionate about making a difference in our members' lives, we'd love to hear from you!

Role Overview:

Lifecycle marketing is vital to MasterClass's ongoing success. You'll have the opportunity to track user journeys and make significant contributions across communication channels for both B2C and B2B audiences. You'll join a team of talented and driven marketers and work collaboratively with Product, Marketing, Engineering, and other departments.

This role is remote, ideally based in California or New York.

Key Responsibilities:

• Develop targeted programs and campaigns for different customer segments (both B2C and B2B) to drive acquisition and engagement.
• Oversee various aspects of lifecycle marketing, including the creative brief process, messaging/content alignment, launch updates, quality assurance, data integrity checks, and stakeholder approvals.
• Share key project updates, milestones, success stories, and lessons learned with leadership and cross-functional teams.
• Lead the experimentation strategy for engagement and enterprise campaigns, constantly refining ways to increase class participation.
• Build strong relationships with internal stakeholders (Product, Creative Operations, Legal, etc.) to ensure lifecycle communications are relevant, personalized, and consistent with our brand.

Qualifications:

• 3+ years of experience in lifecycle marketing or a related field.
• Experience with a major Email Service Provider (ESP) – experience with Iterable is a plus.
• Proven ability to collaborate with various teams in a fast-paced, tech-driven environment.
• Familiarity with technical tools/languages (HTML, CSS, Java) used in lifecycle campaigns.
• Strong understanding of key marketing metrics for campaign analysis.

At MasterClass, we believe that our best work comes from diverse perspectives. We are committed to creating an inclusive workplace and are proud to be an equal-opportunity employer. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic protected by law. We also provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, please let us know how we can assist you.