Braze is seeking an experienced leader to serve as the head strategist and editor-in-chief, with the goal of elevating our content program. You will be responsible for redefining our content's foundation, which includes its purpose, editorial calendar, reporting, formats, blog, long-form content, event materials, and digital strategy. A deep understanding of Braze's audience is essential as you will shape our global content roadmap, lead a team of writers and content marketers, and produce impactful, industry-leading event content. Your objectives will include increasing brand awareness among marketing professionals, reinforcing our leadership in the industry, generating qualified leads, educating customers and prospects, and supporting our sales and marketing teams.
We need a strategic storyteller who is endlessly creative and eager to experiment. You should have a wealth of innovative ideas, be quick to implement them, and always look for ways to optimize. Comfort with technical topics and the ability to use data to craft compelling content is crucial. Your audience-focused approach will help you create content that is both valuable and distinctive for Braze, our customers, prospects, and partners.
This role is highly cross-functional, involving collaboration with teams across Marketing, Strategic Consulting, Sales, and Growth, as well as with external stakeholders like partners, customers, and editorial freelancers. We are looking for someone who has successfully done this before and is eager to do it again at an even larger scale, producing a wide range of content including guides, blog posts, SEO articles, events, webinars, videos, and more.
The team is small, the challenge is significant, but the potential is immense.
Responsibilities:
Who You Are:
You are a proactive, positive individual who thrives in the fast-paced, ever-changing B2B tech landscape. You are an excellent communicator and collaborator with a proven ability to lead cross-functional teams to achieve business goals.
You inspire creativity in teams and encourage innovative ideas while also focusing on process improvement to enhance team efficiency and productivity. You are skilled at handling and incorporating large amounts of feedback from diverse stakeholders.
You have a strong portfolio that showcases your versatility across various content formats and your ability to simplify complex topics. You have experience crafting multi-audience, full-funnel B2B content journeys and exceptional content experiences, along with the relevant KPIs to measure their success.
Your writing skills are impeccable, particularly in the marketing, martech, SaaS, and B2B sectors, and you have experience as an editor-in-chief. You excel at prioritizing multiple demanding tasks with accuracy and are proficient in project management and content marketing platforms like Asana, Uberflip, and PathFactory.
For candidates based in the United States, the starting pay range for this role is expected to be between $176,000 and $192,000 per year, with an On Target Earnings (OTE) of $220,000 to $240,000 annually, including bonuses or commissions. Your exact offer will depend on various factors, including location, job-related skills, and experience. In addition to cash compensation, Braze offers a comprehensive Total Rewards package, including equity grants (RSUs) so that all employees have ownership in the company.