At Webflow, our mission is to empower everyone with development capabilities. Webflow is the top visual development platform, allowing users to create robust websites without needing to code. By integrating modern web development technologies into one platform, Webflow lets users build visually while automatically generating clean code in the background. Whether you're an independent designer, a creative agency, or a Fortune 500 company, millions globally turn to Webflow to become more agile, creative, and collaborative. It's a better way to build for the web.

We're seeking a Senior Product Marketing Manager for Webflow AI to play a pivotal role in our company's growth.

We need a seasoned product marketer with deep expertise in positioning and go-to-market strategies to support our product team in launching AI products. You'll collaborate closely with product leadership, including having executive visibility from day one, to shape our approach to new AI features for our core audience. You'll work alongside product teams to drive these initiatives to completion, crafting positioning, messaging, and go-to-market strategies, and partnering with internal stakeholders to ensure these investments succeed commercially. You'll be a trusted advisor to senior leaders and ultimately accountable for driving business growth.

This is a highly visible, strategic role where building trust and partnerships with other marketers, as well as colleagues in Product, Content, Brand, Pricing, Sales, Integrated Marketing, Community, Education, and Partnerships, will be essential.

About the Role

• Location: Remote-first (United States; BC & ON, Canada)
• Employment Type: Full-time, Permanent, Exempt
• Compensation: Base pay varies by geographic market, aligned with the cost of labor in different regions:
  • Zone A: $162,000 - $226,500
  • Zone B: $152,000 - $212,500
  • Zone C: $143,000 - $199,000
• Reporting to: Head of Product Marketing

Key Responsibilities:

• Gain deep expertise in Webflow’s products, use cases, and markets to launch new functionalities that benefit our customers and business.
• Collaborate closely with product leaders to identify new investment opportunities, leading efforts on product-market fit, competitive analysis, and product scoping.
• Launch new products with a focus on commercial success, including developing pricing and packaging strategies and partnering with sales leadership on enablement and deal support.
• Work closely with integrated marketing to build scalable campaigns for entering new markets, including content creation, audience segmentation, PR, and demand generation.
• Take an agile approach to go-to-market strategies, willing to test, iterate, and redefine processes for marketing new products at Webflow.
• Beyond these responsibilities, Webflow will support you in identifying your interests and development opportunities, integrating them into your role.

About You

You'll thrive in this role if you:

• Have 5+ years of product marketing experience in B2B enterprise software.
• Have experience in AI & web design/development.
• Understand web design and development and the associated audiences.
• Have marketed and launched technical AI products.
• Have owned a product area end-to-end, including product strategy, positioning, go-to-market, and revenue targets.
• Can translate complex technical concepts into simple, compelling stories.
• Have experience crafting, iterating, and testing end-user messaging.
• Enjoy driving and validating new initiatives and turning them into repeatable programs.
• Have experience in product-led growth organizations or freemium business models.
• Bonus: Have in-depth experience with Webflow or similar web development technologies.

Core Behaviors:

• Obsess Over Customer Experience: We deeply understand who we build for and deliver the future for our customers, defining the leading edge of what’s possible in our industry.
• Move with Heartfelt Urgency: We act thoughtfully and quickly, recognizing that time is our most limited resource.
• Say the Hard Thing with Care: We embrace intelligent debate and difficult conversations, speaking our minds with respect and care.
• Make Your Mark: We seek new ways to create meaningful impact and champion our colleagues who go above and beyond.

Benefits & Wellness:

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents, as well as HSA/HRA, dependent care FSA (US only), and voluntary insurance options where applicable.
• 12 weeks of paid parental leave, with additional pregnancy disability leave for birthing parents, along with family planning care and reimbursement.
• Flexible PTO with a mandatory minimum of 10 days paid time off, and a sabbatical program.
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program.
• Monthly stipends for health, wellness, smart work, and professional growth.
• Professional career coaching and internal learning & development programs.
• 401k plan and pension schemes (where required by law), and other financial wellness benefits.
• Discounted pet insurance (US only).
• Commuter benefits for in-office employees.

Temporary employees may not be eligible for paid time off, leaves of absence, or company-sponsored perks unless required by law.

Remote, Together

At Webflow, we prioritize equality and are committed to building an inclusive global team. We are an Equal Opportunity Employer, ensuring employment decisions are made based on job-related criteria without regard to protected characteristics. Webflow also provides reasonable accommodation for individuals with disabilities during the application and interview process.

Stay Connected

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Please Note:

Candidates must have a valid right to work authorization. Employment offers may be contingent on the successful completion of a background check in accordance with applicable laws. For information on how Webflow processes personal data, please review our Applicant Privacy Notice.