Position Overview

• As the Director of Provider Marketing at InStride Health, you will be instrumental in advancing our mission and driving awareness, engagement, and conversions.
• You will collaborate with cross-functional teams to craft and implement strategic marketing initiatives that effectively communicate our value proposition to key audiences, including referring providers, employers, and payors, building strong connections with these stakeholders.
• Reporting to the VP of Patient Acquisition, and working closely with the Director of Consumer Marketing, you will represent the InStride brand.
• Develop and execute comprehensive provider-focused marketing strategies aligned with business goals, market trends, and audience insights to increase brand visibility, drive patient acquisition, and support revenue growth.
• Design and manage multi-channel marketing campaigns targeting healthcare providers, with a focus on boosting patient referrals and strengthening provider partnerships.
• Lead the creation and implementation of a provider, employer, and payor-focused market launch plan as InStride expands into new regions, considering local market conditions.
• Monitor and evaluate marketing campaign performance, using data-driven insights to refine strategies for better results.
• Strengthen InStride’s brand identity by ensuring consistent messaging across all provider-facing channels, clearly communicating the unique value proposition for each audience.
• Oversee provider-facing digital marketing efforts, including paid ads, email campaigns, and SEO.
• Partner with internal teams and external agencies to produce impactful marketing content.
• Develop and execute a marketing roadmap for employer and payor audiences.
• Stay up to date on industry trends and competitive activity.
• Plan and execute conference/event strategies to boost brand recognition and credibility.
• Foster and maintain strong relationships with healthcare providers, employer groups, and payors.

Qualifications

• 5-8 years of experience in leading multi-channel marketing strategies, preferably in healthcare, mental health, or related fields. Previous experience in provider marketing is highly desirable.
• Excellent communication skills, with the ability to convey complex ideas in a clear and persuasive manner.
• Proven ability to build and maintain strong relationships, both through direct leadership and by influence.
• Strong attention to detail, with exceptional organizational skills.
• Curious and eager to learn, with a mindset focused on continuous improvement.
• Strong analytical skills, with a data-driven approach to optimizing marketing efforts and outcomes.
• Ability to manage multiple priorities efficiently under tight deadlines.
• Proficiency with Office and Google tools for creating presentations and marketing materials.
• BA/BS degree or equivalent experience.

Perks and Benefits

• Competitive benefits package, including 401k with match, flexible PTO, paid holidays, four-week paid sabbatical, 12-week paid parental leave, health benefits starting on day one, and more.
• Be part of a mission-driven company revolutionizing pediatric mental health care.
• Help countless children and families access critical, evidence-based treatment.
• Collaborate with a talented, passionate team dedicated to addressing this critical issue.
• Fully remote position with occasional in-person team retreats.