ClassDojo aims to provide every child worldwide with an education they genuinely enjoy.

We began by creating a powerful communication network, with our flagship app becoming the top communication tool connecting K-8 teachers, students, and families globally. Teachers use it to share daily updates through photos, videos, and messages, making parents feel connected. It’s now used in over 95% of US schools, reaching more than 50 million children across 180 countries, with a team of around 200 people [1]. We are expanding this network to offer children exceptional learning experiences beyond the traditional classroom.

We prioritize talent density, bringing together the most skilled, entrepreneurial, and innovative individuals from diverse backgrounds, including leading companies like Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where top talent thrives, ensuring you’ll do the best work of your career here while shaping the future of education.

What you’ll do:

You'll help grow ClassDojo into the world’s most widely-used and beloved education brand for kids in the pre-K-8 space by understanding our market and executing impactful go-to-market campaigns.

You’ll influence the product roadmap to shape the future of education, collaborating with product managers, data scientists, growth marketers, and creative teams, all working together to achieve our ambitious 10x growth targets.

We’re looking for a seasoned product marketer eager to make a meaningful contribution to our goals. If you're ready to make a difference, we want to hear from you.

Responsibilities:

• Craft customer-facing product narratives to drive awareness and engagement, defining value propositions, positioning, and messaging with a cohesive, emotionally compelling message.
• Lead go-to-market strategies for new products and features, driving adoption and usage while selecting the right channels to meet KPIs.
• Conduct market research to refine segmentation and targeting strategies and make recommendations for growth.
• Gain deep insights into our customers' behaviors and interactions, using qualitative and quantitative feedback to shape product strategy and improve marketing.
• Collaborate with creative leadership to develop captivating storytelling for social, CRM, paid acquisition, landing pages, and in-product experiences.
• Establish measurable KPIs for product marketing initiatives, embracing a test-and-learn approach to meet business objectives.

Requirements:

• A product marketer with 7+ years of experience in a consumer brand.
• Proven expertise in launching consumer products, crafting emotionally resonant positioning, and impactful messaging that drives business results.
• Strong skills in market research and customer insights (both qualitative and quantitative).
• Exceptional storytelling abilities with a knack for creating concise, powerful messaging.
• Experience in segmentation, targeting, and positioning.
• Collaborative team player with a track record of managing multiple priorities.
• A self-starter with inventive problem-solving skills and high accountability.
• Comfortable in fast-paced environments, driven to take initiative.
• Highly empathetic.

[1] Additional context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not already) where the links are accessible.)

• ClassDojo's $125m Series D (Forbes) and Sam’s note about it.
• ClassDojo is one of Y Combinator’s Top 100 companies.
• ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam’s note about it.

We are committed to equal employment opportunities regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, gender identity, or veteran status. In compliance with the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records. We also accommodate disabilities and special needs. Our distributed company hires based on availability to overlap with the Americas time zones.

ClassDojo determines compensation based on various factors, including location, experience, and skillset. Salary ranges (United States):

• CA, WA, NY, NJ, CT: $162,000 - $231,500 (USD)
• All other US states: $137,500 - $197,000 (USD)