Change.org is seeking a Senior Lifecycle Marketing Manager to lead lifecycle strategies and enhance key customer journey touchpoints that drive user engagement on our platform. You will report to the Associate Director of Lifecycle Marketing and play a pivotal role in crafting, refining, and improving dynamic user experiences. In addition, you'll mentor lifecycle marketing managers and establish a center of excellence within the team.

As a public benefit company and the world’s largest social change platform, Change.org empowers 100 million users monthly, with over 50,000 campaigns launched every month. Our platform, which is fully funded by user-generated revenue, supports countless movements, including global campaigns for racial justice, the environment, and peace. We’re proud to facilitate victories that positively impact lives worldwide, and we need your expertise to help us grow even further.

Key Responsibilities:

• Design and implement strategies to boost user engagement, retention, and lifetime value.
• Develop and execute a roadmap for experiments aimed at improving new user retention.
• Optimize user journeys and marketing campaigns to enhance performance.
• Coach and develop lifecycle marketing managers in data analysis, storytelling, and experimentation.
• Streamline processes to accelerate content creation and experiment velocity.

Essential Skills and Expertise:

• Strong background in lifecycle marketing strategy, project management, and customer segmentation, leveraging tools to optimize campaigns.
• Experience in planning and executing experiments to enhance user engagement and monetization.
• Proven ability to collaborate with design, product, and brand teams to deliver impactful campaigns.
• Expertise in customer journey mapping and identifying key engagement opportunities.
• Excellent communication and leadership skills, with a history of mentoring teams.

Ideal Experience:

• At least six years of lifecycle marketing experience, preferably in large consumer marketplaces, e-commerce, or tech sectors.
• Over two years of people management experience.
• Proficiency in cross-channel marketing platforms (e.g., Iterable or Braze) and experience expanding marketing beyond email to web, SMS, push notifications, etc.

Additional Information:

• This is a full-time position open to candidates based in the U.S., U.K., or Latin America.
• We can hire in specific U.S. states, as well as in Argentina, Brazil, Mexico, and the U.K.
• Compensation is based on a transparent salary scale, with the Senior Lifecycle Marketing Manager role in London earning £82,500 annually.
• Benefits and perks vary by location.

Hiring Process:

• Recruiter Screen
• Hiring Manager Interview
• Take-Home Assignment
• Virtual Onsite Interview
• Final/Executive Interview

We encourage candidates from diverse backgrounds to apply, even if they don’t meet all the listed qualifications. We believe in building a world where everyone has the power to drive change, and we’re just beginning. Join us!

At Change.org, we are committed to fostering an inclusive workplace. We actively invest in programs to support our diverse workforce, provide in-person onboarding experiences, and celebrate the heritage of our staff. We also ensure fair, transparent salary scales and offer training on working across differences.

All qualified applicants will be considered regardless of race, color, national origin, disability, or veteran status. We provide reasonable accommodations for candidates with disabilities throughout the hiring process. If you require any assistance, please inform your recruiter once contacted.

We also comply with EEOC reporting requirements while recognizing its limitations, and we strive to celebrate and respect all identities. Additionally, Change.org participates in E-Verify. To learn more, click here.