Essential Skills:

• Expertise in direct response copywriting, crafting video scripts, and using performance metrics to guide copy decisions.

Experience:

• 4+ years in copywriting with a strong focus on direct response across multiple paid channels (e.g., Facebook, Google, YouTube, Email).

Your Role: As a Senior Direct Response Copywriter at FinanceBuzz, you'll create impactful, performance-focused copy seen by over 44 million readers daily across various paid platforms. You'll contribute to our mission of promoting financial independence by informing our audience about the financial products and services our advertisers offer.

To excel in this role, you need to be highly organized, capable of managing multiple tasks simultaneously without feeling overwhelmed. You thrive in a team environment, adapt easily to shifting priorities, and are passionate about data. You consider the broader context when presenting your copy, particularly when writing video scripts and shot lists. You’re also proactive, not hesitant to share ideas or ask for assistance.

As a writer, you're confident, producing polished copy swiftly and using feedback to refine your work to achieve business goals like clicks and conversions. You enjoy analyzing data to guide your creative decisions, developing new copy tests, and sharing actionable insights with the team.

You'll cover a wide range of personal finance topics, blending audience intent with product and compliance knowledge to create informative and high-performing copy. Bonus points if you can make topics like insurance and debt relief engaging.

In summary, your goal is to deliver clear, concise, performance-driven copy in the FinanceBuzz style and tone across all our marketing platforms, including:

• Paid video ads
• Paid social
• Paid search
• Email
• SMS
• Push notifications

Qualifications:

• 4+ years of copywriting experience, preferably in paid channels, with at least 2 years focused on direct response and 1 year writing video scripts.
• Proficiency in writing for various paid channels such as Facebook, Google, YouTube, and email.
• Experience in multiple copy mediums, particularly video scripts.
• Ability to interpret performance metrics and use data to guide creative decisions.
• An online portfolio showcasing recent work.
• Experience in financial services or technology writing is a plus.

What You Need to Succeed:

• Strong verbal and written communication skills.
• A passion for data and using analytics to drive creativity.
• A solid background in direct response copywriting.
• Attention to detail.
• Ability to work both independently and collaboratively.
• Comfort in a fast-paced startup environment that requires adaptability.
• A drive to achieve significant results.