At Thomas, we are transforming the manufacturing industry through innovative omni-channel growth marketing strategies. With a rich 125-year history in the field, we are expanding our Growth Marketing team to better serve our top-tier clients.

As a Digital Marketing Account Manager, you will work closely with clients to fully understand their unique business goals and develop comprehensive multi-channel marketing strategies that deliver measurable results.

Key Responsibilities:

• Act as the main contact for a portfolio of clients, fostering strong and trusted relationships with each one.
• Gather, document, and communicate client goals and feedback to cross-functional teams (including coordinators, designers, developers, and SEM specialists).
• Collaborate with cross-functional teams to implement multi-channel marketing campaigns focused on ABM, lead generation, and attribution.
• Lead regular client meetings (biweekly or monthly) to review KPIs, provide updates on deliverables, and discuss program progress based on the scope.
• Advise and educate clients on digital marketing best practices that inform the strategic direction of their programs.
• Address client inquiries or concerns regarding program performance, offering strategic and tactical solutions.
• Utilize data analytics to extract actionable insights, identify trends, and make informed recommendations for ongoing campaign optimization.
• Work closely with Sales to provide a comprehensive service that drives revenue growth.
• Develop, present, and execute holistic growth marketing strategies that align with client objectives, focusing on user acquisition, conversion, and revenue growth.

Qualifications:

• Bachelor’s degree required.
• Over 5 years of experience in digital marketing, preferably in an agency setting.
• At least 1 year of client-facing experience.
• Minimum of 1 year of project management experience.
• Strong knowledge of best practices in SEO, PPC, ABM, and Content Marketing.
• Preferred experience in the B2B and/or industrial/manufacturing sectors.
• Proficiency in SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Google Data Studio, A/B testing software, and chatbot plugins.
• Familiarity with marketing platforms (e.g., HubSpot, Pardot).
• Experience with our specific tech stack: HubSpot, Google Marketing Suite (GA4, GSC, Looker Studio), and WordPress is preferred.
• Preferred certifications include HubSpot (Email, Inbound), Google Analytics, Google Ads, and/or project management.
• Excellent communication and interpersonal skills, with a strong ability to establish rapport and build trust with clients.